Brightwater Landing
Brightwater Landing is child company of The Ranch Recovery Group. Specializing in addiction rehabilitation, they wanted to seek a new brand to market their product services. In 2014 they decided to contact our team. Along side with Creative Director – Alissa Engstrom, we had the creative freedom to come up with any ideas to build out a new brand and secondary online marketing home for The Ranch Recovery Group.
User Personas
Justin Rhoads
Age: 21 Years Old
Background: Grocery Store Clerk / Full-Time Student
Treatment: Drug Usage
Notes: Justin has been addicted to meth for the past 3 years. Not the shy type but has social conflicts around strangers. He keeps to himself most the time, and hasn’t been outgoing since his substance abuse started.
Monica Yates
Age: 44 Years Old
Background: Bank Loan Manager / Mother of 2
Treatment: Depression
Notes: Monica hasn’t always been depressed. As her children get older and has been at her job for the past 16 years, she started to develop an unknown depression that started to get in the way of her every day life.
Ben Cruz
Age: 56 Years Old
Background: Single / Owner of 2 Coporations
Treatment: Alcoholic
Notes: Ben started drinking at the age 19. Since then Ben has built up an addiction to alcohol. Without knowing, his drinking has started to affect his leadership and management at his company.
Solution
Based off of confidential information of client profiles. We wanted to keep things as simple and as inviting as possible. Using some of the basic keys in design e.g. Typography, Design Layout and Color Theory, we wanted to come up with a simple, clean, and calming design using Brightwater Landing style guides.
Wireframe & Mockup
The “Hand-Off”
The good thing about working on the design process, is when you’re actually fully on board to become the developer. From this point as the developer our job was to create a new Custom WordPress Theme.
Project Management
From the design phase all the way up to the development, our team has finally come to a launch point. With much internal QA and previous user testing our project had been finalized and went through a final process of being overlooked by the clients.
Project Update
Since 2015 to now, BWL & The Ranch have been doing thoroughly tests using Optimizely. The brand is doing well with minor changes and brand detail. The Ranch Recovery Group decided as an end result to keep the branding of “The Ranch.” Moving forward they now own 2 very successful Recovery Centers across the United States.
